Branding Project


Brand Identity
Graphic Design

Creation and study of a brand identity for a fictitious pizzeria called La Bufala (not very original, already).
Starting from the shapes - and colors - of the classic Italian tavern tablecloths, I reproduced a very similar but geometrically cleaner pattern. So I worked on the slogans for social, in an ironic way to invoke a young and nice clientele. Finally, I used the patterns and texts on the menu and in the pizza boxes.