Personal project where I created a brand identity for a fictitious Italian pizzeria, called La Bufala - not very original, actually. Starting from the classic cross pattern of the historic tavern tablecloths, I revisited the shapes with a circle - to recall pizza - and created a new pattern, in orange and black. The logo has a rustic but elegant mood, very young and innovative. Typography I choose for the logo is from Velvetyne Foundry → and Google Fonts→. Finally, I created different materials to complete the project: pizza menu, business card, various stands and posters.